Introduction In today’s rapidly changing business world, staying ahead of the rivals is essential. Market research has traditionally been a core approach for achieving a market edge, but the emergence of Artificial Intelligence (AI) has revolutionized this process. A

    Introduction Social media marketing is evolving significantly in the last few years, shaped by changes in technology, user behavior, and corporate demands. One of the most notable shifts in the advertising sphere has been the emergence of AI technologies. AI’s potential